Showing posts with label marketing strategy. Show all posts
Showing posts with label marketing strategy. Show all posts

Monday, May 19, 2008

Attraction marketing make it work for you

I found this article to be very interesting.It was written by Derrick sorles,he is a Business Blog Consultant. We get clients all the time, who already produce a successful newsletter and send it out to hundreds of exisiting customers. The problem is, it is off the radar screeen of the search engines. You have got to take all the content you already are using and allow the search engines to find it! Thus attracting new customers. Let the whole world in on what you are talking about!We live in the age of search. Everyone is online searching for something. Products, information, answers to questions...your content needs to found by the search engines and put into the hands of potential customers. It's a simple as that! It becomes search engine optimization for your keywords and search engine marketing to attract new customers. Content is an attraction stragey. You "push" your newsletter out to people asking them to read it. You "push" your website address in front of people, in the hopes they will read it. What you want to do is strategically place your content online, on blogs, in social media, to "pull" new eyes to your business. Even if you just take the content off your website, you can re-purpose that information onto a blog, and get traffic. Search engines loves blogs. They don't love websites. Attraction marketing is the new phrase for an old idea that has re-emerged as a hot new strategy for online selling. Attraction marketing is the ability to literally have people pursuing you rather then you pursuing them. Attraction Marketing is a new marketing category, a hybrid cross between public relations and journalism.You can provide valuable information to your customers. The more helpful and valuable your information is the greater the chance those customers will purchase from you. This is the finest form of advertising yourself and PR for your business . Good content will attract prospects to you by positioning yourself as an expert!We get clients all the time, who already produce a successful newsletter and send it out to hundreds of exisiting customers. The problem is, it is off the radar screeen of the search engines. You have got to take all the content you already are using and allow the search engines to find it! Thus attracting new customers. Let the whole world in on what you are talking about!We live in the age of search. Everyone is online searching for something. Products, information, answers to questions...your content needs to found by the search engines and put into the hands of potential customers. It's a simple as that! It becomes search engine optimization for your keywords and search engine marketing to attract new customers. Content is an attraction stragey. You "push" your newsletter out to people asking them to read it. You "push" your website address in front of people, in the hopes they will read it. What you want to do is strategically place your content online, on blogs, in social media, to "pull" new eyes to your business. Even if you just take the content off your website, you can re-purpose that information onto a blog, and get traffic. Search engines loves blogs. They don't love websites. Attraction marketing is the new phrase for an old idea that has re-emerged as a hot new strategy for online selling. Attraction marketing is the ability to literally have people pursuing you rather then you pursuing them. Attraction Marketing is a new marketing category, a hybrid cross between public relations and journalism.You can provide valuable information to your customers. The more helpful and valuable your information is the greater the chance those customers will purchase from you. This is the finest form of advertising yourself and PR for your business . Good content will attract prospects to you by positioning yourself as an expert!

Friday, April 25, 2008

Google Me The movie

What a great movie.Jim Killeen did a brilliant job with making this film,if you missed it you can watch it on youtube you will be amaized about how powerful this tool really is in todays world.You can also listen to his interview with Jim Cobb on blog talk radio just click on the blog talk radio button on my blog.

Saturday, March 15, 2008

Why social marketing is a must

Social marketing leverages your business with video, audio, and text. A perfect example is blogging. For anyone who has an online business, and is willing to commit to its process may find this to be, one of the most ingenious marketing strategies that one can use in todays online marketing. Social marketing is a popular and effective way of getting information that you need, that is essential for your online business. Unlike standard marketing that can cost alot of money, social marketing is an easy and affordable way of directing traffic to your online business. Social media websites are only beginning to realize their full potential and are quickly offering improved advertising opportunities for business and personal use. A perfect example of a site catering to both business and personal use. I think the main reason social marketing can be so effective is that you are developing relationships with potential customers and on going business partners. This way of marketing gives buyers or opportunity seekers a way to interact with each other before making any commitments.













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