Social marketing leverages your business with video, audio, and text. A perfect example is blogging. For anyone who has an online business, and is willing to commit to its process may find this to be, one of the most ingenious marketing strategies that one can use in todays online marketing. Social marketing is a popular and effective way of getting information that you need, that is essential for your online business. Unlike standard marketing that can cost alot of money, social marketing is an easy and affordable way of directing traffic to your online business. Social media websites are only beginning to realize their full potential and are quickly offering improved advertising opportunities for business and personal use. A perfect example of a site catering to both business and personal use. I think the main reason social marketing can be so effective is that you are developing relationships with potential customers and on going business partners. This way of marketing gives buyers or opportunity seekers a way to interact with each other before making any commitments.