We had a client who recently came to us, that already had a website, (that had no search engine pull whatsoever) and his IT person told him that he should just set up the blog off the website, since they had the server space. He wanted to install the blog as a sub-folder or sub-directory of his website (such as www .yourwebsite.com/ yourblog).I believe this IS NOT a good idea. We always recommend that the blog stand alone, with it's own unique domain name, that effectively uses keywords to "pull" new eyes to your business. Let's say this clients website was named www. cjSmithAssociates.com -and let's say they are Chicago divorce attorneys.
Blogs are powerful tools that can be found and indexed by search engines 10 times better than websites, due to the simplicity of the coding and the freshness of the content. Let your blog be the workhorse to bring new eyes to your business. And let your website be the selling tool. You want your blog name to reflect at least one, if not two or three, keywords related to your services or business. In their case, we recommended something like www. ChicagoDivorceAttoneys.com
In their case, we recommended something like www. ChicagoDivorceAttoneys.com People are usually searching for information and answers. You want to bring new eyes to your business, who do not yet know you exist!
Also, avoid words that are difficult to spell or easily misspelled.Don't use abbreviations.When registering your domain, more than 1 year is better. Most registrars will offer a discount for multiple year registrations. It is believed that search engines seem to trust domains registered for the long-term.
So think carefully when choosing your domain and setting up your blog!